DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGES

 DR SELF DEFENSE SNAPPLE GROUP, INC. ENERGY BEVERAGES Dissertation

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Case you: DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGES

Organization Overview:

The Dr Pepper Snapple Group, Inc. (DPS) was incorporate in Delaware in 2007. The company was spun-off coming from Cadbury Schweppes, the Uk company and public on May, 2008. Being one of big beverage companies, DPS is major bundled brand owner, bottler, and distribution of nonalcoholic refreshment in the Usa State, Canada and South america and the Caribbean In the Combined State, the company's net revenue is 89%. The company participates in both flavored soft soft drink (CSD) and non-CSD market segment. The CSD's key brands are Dr Pepper, 7UP, Sunkist, A& W. The non-CSD's essential brands will be Snapple, Mott's, Hawaiin Impact, Clamato. Canada, the net sales is 4%. The company participates in both CSD and non-CSD market portion as the United Point out market. In Mexico and Caribben, the web sales is 7%. The organization participates in carbonated mineral water, flavored CSD, bottled water, and vegetable drink categories. Some key brands include Penafiel, Clamato, and Agufiel. SWOT analysis:

1 . Internal factors:

Strengths: DPS holds the excellent strengths more than other opponents in the drink market about management, marketing, manufacturing and finance. Managing:

Experienced exec management group: the company can be managed by the diverse skills management group with more than 20 years of experience in food and refreshment industry, and so thus support operating strategies. Marketing: 4P-1C

Products- Solid portfolio of leading, consumer-preference brands: the company owns a diverse portfolio of well-known CSD and non-CSD brands. In respect to ACNielsen, the company is a #1 flavoured CSD, Dr Pepper is definitely #2 and Snapple can be described as leading ready-to-drink tea in the United Condition market. Place (Distribution) -- Integrated business model: the company's integration of brand ownership, bottling and distribution provides the company innately more control of the value cycle and therefore generate a competitive...


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